How is STO marketing different from ICO marketing?
In order to make our job easier we’ve put together this guide explaining all the peculiarities of marketing for ICO campaigns. It answers the most popular questions and inquiries.
In terms of the technical infrastructure, an STO is no different than an ICO, which also means that these two types of crowdfunding campaigns share the same marketing principles, with just one addition — STO marketers should target institutional and accredited investors, in addition to community building, roadshow travelling, and press advertising.
How do you approach investors?
First of all you will need to identify venture firms that may be interested. There are venture capital firms that will never approach crypto and blockchain, mostly because it is not in their sphere of expertise (let’s not talk about investors who still believe crypto is a joke).
According to a study released by Diar.com almost $4 billion in investments was raised in 2018 by blockchain and crypto startups from venture capitalists.Diar provides a table with the largest deals of 2018.
As you can see there is no shortage of investors hedging their bets with crypto and blockchain. The best strategy to start a dialogue with a venture capital firm would be by getting a referral — ideally from some of the co-founders that have been backed by them recently. Linkedin and social graph will help you to see how to get to the people you need through the people you know.
Once you get a chance to present your project to investors it is very important to have a decent presentation that will show the potential for a solid return, market size, effective business model, viable exit strategy, business structure suitable for investment, and mechanics of the STO event.
A whitepaper written by your undergrad cousin that knows a thing or two about crowdfunding will not work. Even if you know your business from A to Z you will still need professional help to structure information properly and emphasize the important parts.
For the investor meeting we recommend preparing the following.
- Whitepaper that will lean toward a business plan and contain verifiable financial projections
- Pitch deck
- One pager
- High level prospectus
It is also a good idea to learn about the specific document format your investors may want to see. We would be happy to create the investor package for you or audit the one that you currently have.
Feel free to contact us at firstname.lastname@example.org to get a quote.